Moutai Dream Red
Moutai Dream Red is a packaging design created for a Chinese liquor product. The package measures 137 by 137 by 360 millimeters and uses a cinnabar red inspired by Han dynasty lacquerware, combined with black for a premium look. An illustration shows the brand mascot raising a glass in celebration. The structure applies a hollowing technique, hot stamping and ultraviolet printing on renewable specialty paper. About 95 percent of the package is environmentally friendly and biodegradable. The design is intended for gifts, collection and banquet use.
Moutai Dream Red Wine Packaging by Heijie He was selected as a grand representation of communication design by the A' Design Award. Moutai Dream Red Wine Packaging received the Platinum A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
